What is a strategic designer?

Good question! I enable strategic decision-making by aligning business priorities with consumer needs.

I take an inside-out perspective to scope research and feasibility, and an outside-in view to highlight what really matters and create a tangible differentiation.

This fusion allows the outcome to be unique and highly relevant to the company and its customers. I focus on three main results: Customer Experience, Service Design, and Employee Experience. My personal cherry on top? Creativity. Everywhere.

What I do

Customer Experience

Offer a smooth and pleasant journey by intentionally designing the interactions at each touchpoint.

Service Design

Connect the business with the consumer by designing front- and back-stage interactions and synergies.

Employee Experience

Engage workers by enabling meaningful development, and ensuring an efficient and fulfilling day-to-day.

Creativity unleashed

Strengthen a growth mindset and access the extraordinary by allowing ourselves to have fun and experiment.

About me

I love curiosity, creativity, and connection, and they have been significant aspects of my life that have driven me to explore hobbies, jobs, studies, languages, new places, and amazing people. These three things have made me a versatile, empathetic, and proactive person.

Here are some of my accomplishments: I started playing instruments at the age of four and still play guitar. My sister and I began doing social work when I was nine, and my parents instilled in us the importance of giving back. So, I am committed to using my skills and time whenever possible to make a difference. I graduated from a German School, which enabled me to participate in a summer camp, an exchange program, and an internship in Germany.

I am inspired by traveling and consider learning new languages as a way to immerse myself in other cultures. I am fluent in Spanish, English, German, and Portuguese, and I’m currently learning Italian. During the pandemic, I discovered my passion for watercolor painting and now enjoy combining it with doodling and embroidery. My favorite activities include knitting while listening to podcasts, and I have read over 60 books since 2020, from Business and Self-growth to novels and poems. I also write as a therapeutic activity. I danced before walking, and fun fact: I’m a reggaeton teacher! But if I had to choose, I would spend time with my loved ones, sipping tea or wine and having deep conversations about astrology, life reflections, and other woo-woo stuff.

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My current favorite

Creative Pop-ups:

I believe human connection creates trust, hence collective creativity. I’m running experiments to better understand how this happens and how I can make it intentionally.

I sit down with a prompt and let co-workers come by and join me. I feel physical materials facilitate the interaction, so I bring playdoh to make it more playful and engaging.

I shared some learnings and challenges in the Innovation Coaching Podcast with Claus Raasted!

Listen to it!

Alejandra Matallana Hoyos

Thank you for being here! This portfolio is meant to showcase only some of my work.

If you want to know more, please reach out to me!

alejandramh96213@gmail.com