Projects
Customer Experience
Offer a smooth and pleasant journey by intentionally designing the interactions at each touchpoint.
Internal Customer Experience Strategy
Brief: Design the Customer Experience Strategy of the consulting agency I worked in, to guarantee the coherence and continuity perceived by our clients. In addition, map in the journey when and how tools, resources, and activities make our value proposition tangible.
Some tools and outcomes
Service Design
Connect the business with the consumer by designing front- and back-stage interactions and synergies.
Strategic Team Vision
Brief: The Consumer Order Management (COM) team at a big sports goods company required a strategic vision and plan for the next five years, a North Star. The plan should be future-proof, considering consumer expectations, behaviors, and trends, as well as the team's capabilities, focus, and priorities.
Tools and outcomes are not published for confidentiality matters.
Employee Experience
Engage workers by enabling meaningful development, and ensuring an efficient and fulfilling day-to-day.
Strategic Team Vision
Brief: Design an employee experience for one of the biggest construction companies in Colombia, considering all types of workers, roles, and tasks. It should attract and retain high-performance talent, enhance their skills, and foster collaboration across all areas and roles in the company.
Some tools and outcomes
Creativity unleashed
Strengthen a growth mindset and access the extraordinary by allowing ourselves to have fun and experiment.
Creative spaces to connect with others, dare to experiment and express emotions through artistic means.
Some of the workshops I’ve facilitated include: Recoloring Ourselves, Meditative Watercolor, and and Creative writing: co-creating letters.
Workshops
I enjoy exploring new creative activities, particularly in arts and crafts. I believe that cultivating creativity enhances skills such as problem-solving, a growth mindset, divergent thinking, and adaptability in the face of ambiguity, failure, and uncertainty.
